Stats on my personal sites

Today we talked about Search Engine Optimization (SEO) and learned some new vocabularies, like crawling and indexing. Referring to this I have researched the following interesting data in the stats of my personal sites:

Blog:

1. Pageviews total:
   
   • 670
2. Pageviews by country:
   
   • USA:            123
   • France:         14
   • Canada:        6
   • Germany:      5
   • UK:              5
   • Indonesia:     4
   • Colombia:     1
   • Ireland:         1 
   • Malaysia:      1
   • Nigeria:        1
3. Pageviews by Operating Systems:
   • Windows:     200
   • Macintosh:   12
   • Linux:           3
   • competible:   2
4. Post, which generated the highest number of Pageviews:
   
   • "My first Vlog" (174 pageviews)
   
   

   Twitter:

   • 24 Tweets
   • 34 Followings
   • 20 Followers
   
   

   Facebook:

   • 3 friends
   
   I am very surprised about the high number of pageviews on my blog. Especially I am astonished about the "internationality" of the pageviews.

Return on investment (ROI)

In our class last week we talked about return on investment (ROI). ROI is a tool which measures, if your marketing-investment has payed off or if you better should stop your campaign. In our case we talked about the ROI for Social Media Marketing.


To measure your ROI for Social Media Marketing, you have to analyize several data:

• Click-Trough-Rate (CTR)
• Followers/likes/eyeball/retweets/reports
• Mentions
• Analytics
• Search engine (where is my company in google-ranking?)

To determine generally your ROI, you have to calculate with following formula:

• (gain for investment - cost of investment) / cost of investment 

 To determine my own ROI for my self-marketing campagin, I will at first count my

• followers and retweets on Twitter
• friends on facebook
• followers of my blog
• pageviews of my blog
• number of responds to my blog-posts

It wouldn´t make sence yet to analyze my campaign on search engine, because my "buisness" is still too small, to play a important role on google.

My first Vlog

Hi everyone!

Here is my first Vlog:

My introduction for Social Media Marketing

My first experiences with the Twitter-Chat

On Halloween I had the opportunity to chat on Twitter with my teacher and my classmates. At the beginning I was a little bit scared about the tool on Twitter, like hashtag, respondings,....
But while practicing it is very easy to learn, how to use these tools. And additionally it´s fun to work with Twitter after a few minutes of practicing. But I wouldn´t use Twitter for me as a prviate person, because it is too limited (140 characters per Tweet).
For buisness Twitter is very useful, because you can communicate with you follower and you can follow, what people think about your brand/company.